Swisscom on Facebook
Getting music fans excited about a great concert may be fairly easy, but providing the right application for drawing fans in and interacting with them requires expert knowledge and skill in development and design. Vayen created the Swisscom Facebook open-air concert promotion through a fun and easy-to-use social networking application customized for a young and energetic audience. Consisting of three distinct phases, the promotional application first attracted visitors with the opportunity to upload themed photos and vote on them while connected to their Facebook accounts. During the uploading process, votes were also captured for selecting a desirable city for a Swisscom-hosted open-air concert. In the final phase, a thousand free tickets were distributed amongst fans based on their Facebook activity.
The Swisscom promotion has proven to be a major success as visitors take part in the various phases of the campaign and encourage even greater numbers of fans to get engaged. Vayen’s aptitude for fashioning spot-on apps shines through with Swisscom’s Facebook feature, which is sure to inspire other promotional programs. Through the creative implementation of interactive functions and an attractive design, the application results in scores of positive impressions and user experiences for the Swisscom brand while getting maximum mileage from its advertising efforts.
What Vayen did.
Swisscom’s plan for attracting new customers and fans through the use of Facebook’s innate social power has greatly paid off with the help of Vayen’s prowess for application engineering and interface design. Thoroughly familiar with the demands and finer points of the Facebook environment and connectivity issues, Vayen created a social networking-centered app that takes full advantage of the possibilities of viral marketing. Captivating users with a great design and a worthy digital venue for Swisscom’s exciting promotional offers, the application is as visually appealing as it is fully functional.
The generous give-aways and feedback incorporation features provided by Swisscom deserved an application capable of providing the right setting and atmosphere, and Vayen approached the conceptualization of the campaign with a spirit on par with the enthusiasm of a young music fan. Utilizing only the best and most reliable engineering platforms and scripting elements available, Vayen put together an application back-end that can handle high volumes of users and data without losing out on performance. Through the optimization of application concept and code for the specific needs ad opportunities of Facebook, the development team ensured that Swisscom’s app would be poised to succeed.
The visual front of Swisscom’s campaign brings the brand’s distinctive attitude to life in a way that’s well-matched with user trends and sensibilities. Quality graphic design is combined with an easy interface for a complete experience that feels effortless and looks great. Throughout the three phases and in every area and aspect of the application, Vayen brought its eye for style and insistence on well-constructed design elements to the fore, and the results are a pleasure to behold -and a primary source of attraction for style-conscious users. Proving that promotional apps can harness the potential of social networking and look fantastic in the process, the Swisscom campaign as delivered by Vayen underscores the possibilities of a creative and professional development team.
http://apps.facebook.com/swisscom/
Client: SMLY
