Absolut

A brand with the established presence and appeal of Swedish vodka firm Absolut requires a precision in the design and execution of new projects that can’t be compromised. Vayen showed off its artistic side along with enhancing its skills in the technologies of modern graphic rendering with a series of smart banners for Absolut -a series initially launched in Switzerland, but which has successfully expanded to encompass global global use and exposure. With sleek looks and a great audiovisual experience, Vayen’s take on the Absolute brand is as beautiful as it is technically impressive.

The great looks of classic Absolut campaigns have inspired many raves and are even discussed in acclaimed art books and anthologies, and Vayen is proud to add its expertise and eye for design to this family of alluring images. The incorporation of interactive modules and realistic multimedia features helps make the banners especially engaging, and provides Absolut fans and new viewers with a comprehensive experience that reflects the spirit and personality of the famous brand. A classic combination of beauty and brains, these smart banners embody the attraction that Absolut has held for drinkers and design lovers alike for decades.

What Vayen did.

Some of the greatest challenges in digital art and design are realized when simplicity and elegance are the essential components of a product. Renowned for its understated yet refined appeal, Absolut is a brand that’s recognized by consumers and critics as a forerunner in artistic innovation, and Vayen was thrilled to take on the task of developing a series of smart banners for the vodka manufacturer. Bringing together critical skills in 3D rendering, multimedia development, and Flash programming, Vayen created an overall look and feel for these banners that reaches both visual and functional targets.

Though Vayen is often called upon to lend its skills in basic 2D graphic design, the firm also specializes in realistic, visually flawless three dimensional rendering for projects that take advantage of today’s most advanced imaging software. Crafting a lifelike Absolut bottle dressed in its leathery best, the artistic team at Vayen complemented the mood of Absolut’s smart banners with alluring lighting and other effects for a dark and sexy atmosphere. The result is a feast for the eyes -one that captures the appeal of the Absolut brand while also injecting it with something fresh and new. From the tiniest detail on the metallic pyramid spikes to the smooth grain of the bottle’s leather, the graphic design dreamed up for Absolut’s smart banners salutes today’s standards of quality and creativity.

The challenge -and the fun– of this smart banner project found no end in the production of the visual components themselves, however. The need to draw viewers in with a complete multimedia experience was met with high quality audio elements and interactive modules for a finished product capable of far more than making a simple aesthetic impression. Allowing Vayen to stretch its wings and produce a piece of advertising fully fluent in modern artistic and technical capability, these smart banners proved to be a great success, both for Absolut and for the scores of viewers who were entertained and enthralled by the campaign.

Client: SMLY